Bold & Groovy

Canberra, Australia

hello@boldandgroovy.studio

Case Study

LuNaR NEw yeaR 2026

Content & Campaign2026

Canadian Restaurant Association

A bold multichannel campaign celebrating the Year of the Horse for the Canadian dining community.

Client

Canadian Restaurant Association

Year

2026

Category

Content & Campaign

About the Project

The Year of the Horse called for boldness — fast-moving, expressive, unapologetically vivid. We designed a campaign identity built for velocity: a modular graphic system that could generate content at scale without losing coherence. Motion graphics, static graphics, and AI-assisted video content were produced under a single visual logic, deployed across six platforms in three languages.

Work

The stage was carefully designed to match the rest of the graphic

The stage was carefully designed to match the rest of the graphic

Visuals were created specifically for this event

Visuals were created specifically for this event

Services

  • Campaign Strategy
  • Visual Identity
  • Motion Design
  • AI-Assisted Production
  • Content for Social, Email & DOOH

Results

  • Campaign identity scaled across 6 platforms in 3 languages
  • Full motion and static content suite delivered in 4 weeks
  • AI production pipeline reduced asset creation time by 60%

More Work

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